Video & Creative Leader
I'm Ben.
I lead video for tech companies - hopefully more human than that sounds. The rest of the time I'm exploring my own ideas.
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I lead video for tech companies - hopefully more human than that sounds. The rest of the time I'm exploring my own ideas.
The best video teams feel like small creative studios, combining systems where creative ambition and operational excellence reinforce each other.
Every team is sitting on stories worth telling — build the relationships, strategies, and intake systems that surface them. Testimonials have their place, but human stories connect.
Remove the creative bottleneck through self-serve templates, playbooks, and toolkits to let internal teams create on-brand content independently. Freeing the video team for the work only the video team can do.
AI and automation raise the floor. Reinvest the time to push boundaries on craft, format, or technique.
Creative teams do their best work when they're protected from noise. Triage through a tiered system and develop strategy with stakeholders so video never becomes a ticketing system.
None of this was commissioned. I make it in my spare time to explore ideas, experiment, and collaborate — and it's usually where I learn the most.
I produced this when I was at the NFTS. It was performed live, in front of an audience.
I wrote this one. And helped with casting (I like casting). Heard entirely from the perspective of a baby, it's a bit of an exercise in writing around a constraint. Episode 3 is the one.
A series of sketches about YouTube and influencer culture. A grubby northern bloke doing ASMR? Go on then.
A series of videos mocking online workplace culture, made off the back of the pandemic. I wanted to tell it all through the computer screen and messaging apps — so a lot of the comedy lives in the edit: pacing and SFX as much as the script.
An experiment in how AI can help elevate creative: could I build an entire pitch using AI tools? (Don't worry — I still came up with the ideas, visuals and words.)
The result is a webpage complete with a co-pilot you can ask questions to about the pitch. I used Claude Cowork to build it.
Explore the pitchI'm a video and creative leader with over a decade of experience building story engines for global tech brands. At Google, I led video campaigns that earned two Webby Awards, grew developer YouTube channels by hundreds of thousands of subscribers, and produced work spanning five continents.
As Head of Video at Trustpilot I'm building the global video function from scratch, defining a visual language, shifting the brand to human-led stories. Before that I learned story working at Monocle and making 25 minute local TV shows for Notts TV (RIP Notts TV).
Always happy to talk video, comedy, or whatever you're making. If you're hiring, building a team, or just fancy comparing notes over a coffee — or you know someone I should meet — drop me a line. I reply, I promise.
benjay87@gmail.com